This activity was created as part of a focus group experience in my Facilitation class this semester. It is a visual mapping exercise, that opened up the conversation around student commuter touch points.
In the space of about 5 minutes, participants were asked to reflect on their daily commute. Each person was given a 17x11 sheet of paper and markers to illustrate their experiences. The aim was to draw out the details and context around people’s transportation experience on the way to and from school. Here’s what happened:
The purpose of the focus group was to understand the deeper roots of commuting issues and learn about the reasons why people feel the way they do about speed limits. Our community partner, The City of Calgary’s Liveable Streets division, was interested specifically in what resonates with people emotionally in regards to the topic.
Goals for the focus group:
Collect valuable information for our community partner
Create a welcoming, comfortable, and open space to voice opinions
Encourage active participation and deeper personal reflection