IDEO, Inky, Info Design

Content Development and Layout, December 2016

This project was completed as part of a Typography class. I was tasked with creating a pamphlet about IDEO, a global design company that creates impact through positive change. During the research process, I became very interested in IDEO's blog, "The Octopus", hoping to find a narrative in the links between IDEO, Inky, and Information Designers. The 4-page booklet came together as bright and bold, but simple. The content is straight-to-the-point, an overview of what the company does, what the blog is, what Information Design is, and how the three relate to each other. The document came together with the use of rhetoric, information architecture, and typography, and through the process of many sketches and iterations.