The Cookie Jar was developed as a fictional cookie company focused on creating moments of joy and connection for young adults. The goal was to create a playful, approachable brand identity that could be applied consistently across a variety of marketing and advertising touchpoints.
The Goal: The brand was designed to appeal primarily to adults between the ages of 20 and 30, positioning cookies as both a personal treat and a thoughtful gift. The visual identity needed to feel warm, inviting, and memorable while maintaining flexibility across print, environmental, and digital applications.
DELIVERABLES
Logo Design
Brand Identity
Packaging
Advertising
The project began with brainstorming and concept exploration. I started by identifying keywords associated with the brand, audience, and customer experience. These ideas were then translated into thumbnail sketches and logo concepts before moving into digital refinement.
Throughout the process, I focused on creating a visual identity that felt playful and approachable through custom iconography, typography, and color selection.
BRAND DEVELOPMENT
A flexible logo system was developed to support a variety of applications. The final brand package included a horizontal logo, stacked logo, and wordmark to ensure consistency across different formats and marketing materials.
Custom details, including the sweeping letterform and cookie-inspired elements, helped reinforce the brand’s personality while improving recognition across touchpoints.
LOGO SYSTEM
The vehicle wrap was designed to maximize visibility and brand recognition. A bright color palette, custom icon pattern, and large-scale logo elements help the vehicle stand out while maintaining consistency with the broader visual identity.
VEHICLE WRAP
To bring The Cookie Jar brand to life beyond its identity system, I developed a variety of advertising materials designed to increase awareness and engage the target audience. From vehicle graphics and billboards to direct mail, magazine advertisements, and social media content, each piece was created to maintain a consistent brand experience while adapting to different channels and customer touchpoints.
Throughout the campaign, I carried the brand’s playful personality through cohesive typography, custom iconography, photography, and color usage. Whether viewed on the road, in print, through the mail, or online, every advertisement was designed to strengthen brand recognition and encourage interaction with The Cookie Jar.
ADVERTISING
