PARCEL COACH
Parcel Coach needed a professional brand identity and website that reflected its people-first approach while clearly communicating its value to small and mid-sized businesses. My role included logo design, brand development, website design, and supporting the overall visual direction of the project.
DELIVERABLES
Logo Design
Brand Identity
Website Design
Web Copy Support
The branding process began with research and discovery. After learning more about the company’s vision, goals, and target audience, I explored keyword associations, industry trends, and visual opportunities that could help differentiate the brand.
From there, I developed mood boards, conducted visual research, and sketched initial concepts before moving into digital refinement. Multiple logo directions were explored and presented, ultimately leading to a brand identity that balances professionalism, approachability, and trust.
BRANDING
With the new brand identity established, I shifted focus to the website experience. I began by evaluating the existing website and identifying opportunities to improve organization, messaging, and user engagement.
To create a more intentional user experience, I helped structure website content, map the user journey, and develop wireframes that supported key business objectives. The final design introduced a clear site architecture, stronger visual consistency, and a more professional presentation of Parcel Coach’s services.
The result is a modern website that helps communicate the company’s value proposition while creating a more polished and trustworthy experience for potential customers.
WEB DESIGN
BEFORE ↓
Through the discovery process, I identified that prospective customers needed a clearer understanding of how Parcel Coach works, who it serves, and the potential value it provides. This insight influenced the site architecture, content hierarchy, and imagery, helping prioritize key information and create a more intuitive path through the website.
USER RESEARCH
