Since early 2025, I have supported Permaloc’s print and digital advertising efforts, helping elevate their visual identity to better reflect their position as a leader in the edging and hardscape industry. Working alongside a strategist, I contributed to refining Permaloc’s brand positioning and developing a cohesive visual identity across marketing channels.

As part of this process, I tailored creative assets to the target audiences of each publication and digital platform, ensuring messaging and visuals were optimized for their intended markets. My work also included performance optimization, maintaining brand voice consistency, implementing tracking methods, and directing users to strategically developed landing pages for improved campaign analysis.

To date, I have produced more than 50 unique print and digital advertisements, with the majority of deliverables focused on print media.